● Branding
● Landing Page
● WORK WITH StUDIO GOOD
Flexebu is a company that specializes in crafting individual furniture modules for vans, whether it's for business or leisure purposes. Studio Good has designed the new branding and landing page for their pop-up roof product, and I have been tasked with developing the branding and assisting in creating the landing page.
The logo features a prominent X, framed with arc-shaped design elements, inspired by the look of a Phillips head screw. This emphasizes the craftsmanship of Flexebu while also evoking the image of a car wheel. Ultimately, the logo successfully embodies the qualities of strength, dynamism, movement, flexibility, and connection of modules.
To address a larger target group, we changed the very masculine technical look of the old design. Taking inspiration from nature for the selection of the colour concept, the new colour spectrum now features Night Blue, Water Blue, Forest Green and Mint Green complemented by a newly defined Signal Red as the Call-to-action colour.
● Branding
● LANDING PAGE
● WORK WITH STUDIO GOOD
Flexebu is a company that specializes in crafting individual furniture modules for vans, whether it's for business or leisure purposes. Studio Good has designed the new branding and landing page for their pop-up roof product, and I have been tasked with developing the branding and assisting in creating the landing page.
The logo features a prominent X, framed with arc-shaped design elements, inspired by the look of a Phillips head screw. This emphasizes the craftsmanship of Flexebu while also evoking the image of a car wheel. Ultimately, the logo successfully embodies the qualities of strength, dynamism, movement, flexibility, and connection of modules.
To address a larger target group, we changed the very masculine technical look of the old design. Taking inspiration from nature for the selection of the colour concept, the new colour spectrum now features Night Blue, Water Blue, Forest Green and Mint Green complemented by a newly defined Signal Red as the Call-to-action colour.